When looking to introduce the Warner’s and Olga bra expert, Don Allen, into the broadcast space, Kaplow identified the perfect outlet in “The Morning Blend” – a daily morning show on TMJ4, the NBC affiliate in Milwaukee.  Molly Fay and Alison de Castro, the program’s hosts, interviewed Don Allen while he introduced Warner’s Elements of BlissWire™ and addressed women’s common bra challenges.  The segment allowed Don to showcase his natural on-air talent and provided Kaplow with a strategic platform for further establishing Don’s expertise in intimate apparel.