To expand the traditional eBay holiday program, Kaplow secured several high-level broadcast media partnerships, which ran in conjunction with eBay’s holiday initiatives.

The Bonnie Hunt Show and Kaplow created “Bonnie’s Basement,” an eBay charity auction with one-of-a-kind items donated by celebrity guests.  The hosts of The View discussed the Doorbusters program and launched a one-day sweepstakes for an audience member to win a diamond ring.  To round out the media partnerships program, eBay and Kaplow partnered with Live with Regis and Kelly to sponsor a week-long “Season of Savings” with an on-air sweepstakes and eBay deals exclusive to the Regis and Kelly Web site.