Did you know that 80% of women are wearing the wrong bra size? Kaplow teamed up with REDBOOK magazine for a campaign aiming to educate women on how to get the right fit.  Kaplow hand-selected a group of media to attend a NYC bra-fitting party hosted by Stacy Morrison, Editor-In-Chief, REDBOOK magazine. Media attendees included New York Daily News, SheKnows, SheFinds, NewYorkMag.com and fashion expert Jenn Falik.  Attendees learned how to properly fit themselves with the guidance of Morrison and Warner’s own Nancy Lesser Bellini and Ramona Dunlap.  To round out the campaign, Morrison filmed an instructional bra-fitting video, which played throughout the party, and now lives on Warners.com and Redbookmag.com—teaching women all over the world to find their right fit.

When looking to broaden the coverage and increase the visibility of Warner’s and Olga bra expert, Don Allen, Kaplow identified several regional broadcast outlets through which to showcase Don’s expertise and on-air talent.  Don addressed women’s common bra challenges on KTLA in Los Angeles, and brought in real-life women for bra makeovers with Warner’s Elements of BlissWire™. He also taught audiences how to look flawless and chic under their holiday best with segments on Fox 29’s Good Day Philly and on Fox 61 in Hartford, CT.  In 2008, Warnaco and the Kaplow team have seen steady success in raising the visibility of Don through strategic local broadcast outreach.