Today, three Kaplow clients were featured in a TODAY Show segment entitled “Big Labels for Tiny Tots: Splurge vs. Steal Fashion Show.” TheFind’s Alison Deyette highlighted fashions from both Target’s Calypso Collection and Carter’s.

“After three years at Kaplow and dozens of Today Show segments for our clients, I’m really proud to have scored a hat-trick by having Target, Carter’s and TheFind all prominently featured in the same segment on the TODAY Show today,” said Dana Glaser, Vice President of Media Strategies and Executive Producer of Kstudio. “This is a true testament to the power of relationships coupled with Kaplow’s top-notch client roster.”

To watch the segment, please visit the Today Show here.

Kaplow recently received top honors from long-standing agency client Target Stores for work in 2008 with the Bullseye Bodega program as the centerpiece. Target recognized Kaplow for achieving excellence in innovation by continually bringing distinctive, fresh ideas to strategic PR and marketing efforts. Target enlisted new designer partner and one of the world’s top product designers, Dror Benshetrit, to craft the look for this award.

A recent event at the Target Studio in NYC for the launch of the MIO collection put sustainability in the spotlight. The press preview showcased eco-friendly products from MIO and beyond that demonstrated how a few small changes by consumers can make for a greener planet.

On center stage at the press event was MIO for Target, an innovative new collection of environmentally-responsible outdoor living products, now available for a limited time at Target Stores and on www.target.com. The collection includes products such as a watering can, composter and solar lights all made from recycled and renewable materials. MIO designers, Isaac and Jaime Salm, were on hand to personally walk media through the line and share their own success stories on how to live a “greener” life.

Over 80 editors attended the event and were thrilled to see the breadth of Target’s sustainable offerings—especially as more and more readers are greening their lives and purchasing eco-friendly product.

Respected industry trade publication, PR Week, announced award finalists for the annual PR Week Awards program.  Kaplow and Target were honored as an award finalist for the Target Bullseye Bodega program in the Event of the Year category. This program redefined the NYC corner bodega as a mecca for value-priced designer goods, as Target saturated Manhattan with four designer pop-up emporiums. Each Bodega featured must-have product from a record-breaking 22 designer partners across multiple categories – fashion, home, accessories and beauty – all at an uber-affordable price point.

Winners will be announced in March 2009.