A recent event at the Target Studio in NYC for the launch of the MIO collection put sustainability in the spotlight. The press preview showcased eco-friendly products from MIO and beyond that demonstrated how a few small changes by consumers can make for a greener planet.

On center stage at the press event was MIO for Target, an innovative new collection of environmentally-responsible outdoor living products, now available for a limited time at Target Stores and on www.target.com. The collection includes products such as a watering can, composter and solar lights all made from recycled and renewable materials. MIO designers, Isaac and Jaime Salm, were on hand to personally walk media through the line and share their own success stories on how to live a “greener” life.

Over 80 editors attended the event and were thrilled to see the breadth of Target’s sustainable offerings—especially as more and more readers are greening their lives and purchasing eco-friendly product.