Target red carpet Liz Kaplow at Girl Scouts podium Photographers
Kaplow and PRweek Digital Media Mix Panel

Kaplow Clients

January 24, 2012

The Sexy Way

As a fashionista living in Manhattan, the thought of going to the 2012 International Consumer Electronics Show in Las Vegas was quite intimidating. After all, I prefer a PC over a Mac and my old BlackBerry to the new iPhone 4S. Let’s face it; I just learned how to tweet. Knowing I would be surrounded […]

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May 31, 2011

The City is Your Playground

Foursquare: Is it a game you played on the playground; or is it a game you play in the palm of your hand, with your city as the playground? Neither, actually. Though just as playful, foursquare is more useful than either gaming solution. As a location-based mobile utility, foursquare helps you navigate your city and […]

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May 17, 2011

Media Strategies Hard at Work

Today, three Kaplow clients were featured in a TODAY Show segment entitled “Big Labels for Tiny Tots: Splurge vs. Steal Fashion Show.” TheFind’s Alison Deyette highlighted fashions from both Target’s Calypso Collection and Carter’s. “After three years at Kaplow and dozens of Today Show segments for our clients, I’m really proud to have scored a […]

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May 5, 2011

Baby Phat to the Rescue

What’s every woman’s nightmare?  Going out after work knowing that you’re not looking hot.  Not to worry; it’s Baby Phat to the rescue! Kaplow’s Kstudio team filmed a short and fun elevator ambush makeover video.  The video features Soyon An, Emmy-award winning American Idol Celebrity Stylist and BabyPhat Celebrity Guest Stylist, doing a quick makeover […]

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October 29, 2010

Simon Doonan Styles Kaplowites at his Halloween Couture Salon

Barneys Creative Director Simon Doonan debuted a line of couture costumes for Target this year. Members from the Kaplow team were thrilled to model the costumes and show Halloween spirit.

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News

February 1, 2012

Giving Google+ a Chance

I admit I’m not sold on Google+. It’s selfish really – I don’t want another profile to update or network to build up. But, amidst reports that the social platform has surpassed 90 million users and will be rolling out its Search, plus Your World initiative, I felt I owed it a second glance. At […]

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January 27, 2012

CES: Product Marketing & Social Media Lessons Observed

My colleagues Dara Cothran [When What Happens in Vegas Goes Global] and Katie Cwayna [The Sexy Way] have each shared their personal observations from their first trips to the annual International Consumer Electronics Show in Las Vegas with Skype and Case-Mate respectively. As a veteran of many CES shows, I would like to share a […]

Continue the conversation…

January 25, 2012

International CES: When What Happens in Vegas Goes Global!

The mere mention of Las Vegas evokes sensory overload, but when you add 153,000 tech enthusiasts and 3,100 exhibitors occupying nearly 1.9 million square feet of exhibit space for the 2012 International Consumer Electronics Show (January 10-13), it’s an explosion!. You’d better be on your best behavior as well, because with over 6,500 media in […]

Continue the conversation…

January 24, 2012

The Sexy Way

As a fashionista living in Manhattan, the thought of going to the 2012 International Consumer Electronics Show in Las Vegas was quite intimidating. After all, I prefer a PC over a Mac and my old BlackBerry to the new iPhone 4S. Let’s face it; I just learned how to tweet. Knowing I would be surrounded […]

Continue the conversation…

The “Times Square Effect”

Today’s connected consumer suffers from what can only be termed the “Times Square Effect.” The other night, I walked out of a Broadway show and was immediately bombarded by the neon signs and noisy soundtracks of brands trying to attract consumers’ attention. I walked away not remembering a single message from any one specific brand. […]

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PR and Journalism

February 1, 2012

Giving Google+ a Chance

I admit I’m not sold on Google+. It’s selfish really – I don’t want another profile to update or network to build up. But, amidst reports that the social platform has surpassed 90 million users and will be rolling out its Search, plus Your World initiative, I felt I owed it a second glance. At […]

Continue the conversation…

January 31, 2012

3 Takeaways from Social Media Weekend

Whether you’re new to social media or a seasoned user, Sree Sreenivasan’s Social Media Weekend was meant to be a learning experience for everyone. The primary goal behind this event was to share best practices with journalists and media professionals when using social media, and stress the importance of connection. A common thread seen throughout […]

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January 27, 2012

CES: Product Marketing & Social Media Lessons Observed

My colleagues Dara Cothran [When What Happens in Vegas Goes Global] and Katie Cwayna [The Sexy Way] have each shared their personal observations from their first trips to the annual International Consumer Electronics Show in Las Vegas with Skype and Case-Mate respectively. As a veteran of many CES shows, I would like to share a […]

Continue the conversation…

January 25, 2012

International CES: When What Happens in Vegas Goes Global!

The mere mention of Las Vegas evokes sensory overload, but when you add 153,000 tech enthusiasts and 3,100 exhibitors occupying nearly 1.9 million square feet of exhibit space for the 2012 International Consumer Electronics Show (January 10-13), it’s an explosion!. You’d better be on your best behavior as well, because with over 6,500 media in […]

Continue the conversation…

January 24, 2012

The Sexy Way

As a fashionista living in Manhattan, the thought of going to the 2012 International Consumer Electronics Show in Las Vegas was quite intimidating. After all, I prefer a PC over a Mac and my old BlackBerry to the new iPhone 4S. Let’s face it; I just learned how to tweet. Knowing I would be surrounded […]

Continue the conversation…