Through strategic outreach, Kaplow has introduced MyPublisher to a key influential demographic – the mommy blogger.  By leveraging a make-your-own PhotoBook giveaway, bloggers were able to engage their audiences, both on their blogs and on Twitter.  Top mom blogs such as Babble, Mommin’ It Up, Lil’ Duck Duck and Droolicious enthusiastically blogged about MyPublisher, calling it the “pioneer in the PhotoBook industry” and further establishing MyPublisher as the premier PhotoBook site for all stages of life.