Today’s connected consumer suffers from what can only be termed the “Times Square Effect.” The other night, I walked out of a Broadway show and was immediately bombarded by the neon signs and noisy soundtracks of brands trying to attract consumers’ attention. I walked away not remembering a single message from any one specific brand. […]
PR and Journalism
December 5, 2011
Media Relations Tips from the “Other Side”
Here at Kaplow, we have the benefit of being on both coasts at the same time – we have offices in NYC and San Francisco! Tammy Lam from our SF office was able to attend a recent PR panel for start-ups and small businesses. The tips she shared from one panelist, Eric Savitz, San Francisco […]
November 11, 2011
Happy Veterans Day
As I sit at my desk after our Pizza Friday lunch, updating clients’ Facebook pages, interacting with beauty editors on Twitter and hopping on client calls, I think about the men and women in our Armed Forces and their average “Day in the Office.” I can’t even imagine. I always remember this anecdote my dad […]
Kaplow Clients Big Winners in the “Oscars of Beauty”
Each year Allure magazine, known as The Beauty Expert, tests thousands of lotions, lipsticks, serums, and more to determine the crème de la crème of beauty products on the market. To win an Allure Best of Beauty Award is almost equivalent to an Oscar for many brands. That’s why Kaplow is proud to announce that […]
June 24, 2011
Measurement is Goal-Setting
Did our PR program work? That’s the big question every communications professional asks at the completion of an initiative. The answer is simple. It did if it met our goals. And when those goals can be measured, we’ll know. The heart of the measurement conundrum for our profession always comes back to the discipline of […]
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