With the goal of elevating St. Ives’ image by building buzz among media and celebrities, St. Ives and Kaplow hit the slopes of Park City Film Festival for the second year with the St. Ives Sensory Spa & Gallery.

The vibrant colored space became a true brand immersion and served as the after-party venue for the premiere of Motherhood, attracting over 90 celebrities who received St. Ives gift bags, custom facials, body treatments and manicures/pedicures by celebrity aesthetician Jillian Wright. As a way to give back to the community, St. Ives and the Kaplow team integrated a community art project with mosaic artist, Laurel True, and Park City students.

The St. Ives Sensory Spa & Gallery was a success in reaching influential tastemakers and celebrity attendees and provided a true sensory product sampling experience.