With the goal of keeping New York-based media acquainted with SuperTarget’s Archer Farms collection in a creative and interactive way, Kaplow and SuperTarget hosted a press luncheon celebrating the versatility of Archer Farms and highlighting its endless entertaining possibilities.

Top consumer media sampled Archer Farms, Choxie and Wine Cube products while dining at the buffet-style luncheon, which featured themed food stations representing different entertaining occasions – brunch, cocktail party, tasting party, holiday buffet and dessert party.

The 40 top-tier editors, from outlets such as Food & Wine, Real Simple, Every Day with Rachael Ray and Good Housekeeping, enjoyed taste-testing and speaking with Dr. Susan Mitchell about SuperTarget’s healthy and better-for-you Archer Farms offerings.  The event was successful in building awareness and excitement for the Archer Farms brand among key media.