O’Dwyer’s caught up with Senior Vice President Shannon Eis at last month’s BlogHer Conference.  Shannon’s view on the power of bloggers in today’s digitally-connected world was featured in the O’Dwyer’s September issue.  Here is an excerpt from the story:

At this year’s conference, New York-based powerhouse Kaplow helped promote HauteLook, a leading online retail site offering discounts on items from top apparel, accessories, beauty, kids, home, food and wine brands, that recently partnered with BlogHer.

“We’ve seen first-hand the power of female bloggers whose influential reach can convert their readers into activated consumers,” said Shannon Eis, Senior Vice President at Kaplow Communications.  “Female bloggers are tech savvy, trend-leaders, and dedicate time to researching topics and products they cover – and their authentic points of view have established trust with their followers in ways that brands can’t duplicate alone.”

O’Dwyer’s September 2010: Brands Tempt Female Bloggers With ‘Swag’