Target red carpet Liz Kaplow at Girl Scouts podium Photographers
Kaplow and PRweek Digital Media Mix Panel

Kaplow News

February 1st, 2012

Giving Google+ a Chance

I admit I’m not sold on Google+. It’s selfish really – I don’t want another profile to update or network to build up. But, amidst reports that the social platform has surpassed 90 million users and will be rolling out its Search, plus Your World initiative, I felt I owed it a second glance. At […]

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January 27th, 2012

CES: Product Marketing & Social Media Lessons Observed

My colleagues Dara Cothran [When What Happens in Vegas Goes Global] and Katie Cwayna [The Sexy Way] have each shared their personal observations from their first trips to the annual International Consumer Electronics Show in Las Vegas with Skype and Case-Mate respectively. As a veteran of many CES shows, I would like to share a […]

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January 25th, 2012

International CES: When What Happens in Vegas Goes Global!

The mere mention of Las Vegas evokes sensory overload, but when you add 153,000 tech enthusiasts and 3,100 exhibitors occupying nearly 1.9 million square feet of exhibit space for the 2012 International Consumer Electronics Show (January 10-13), it’s an explosion!. You’d better be on your best behavior as well, because with over 6,500 media in […]

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January 24th, 2012

The Sexy Way

As a fashionista living in Manhattan, the thought of going to the 2012 International Consumer Electronics Show in Las Vegas was quite intimidating. After all, I prefer a PC over a Mac and my old BlackBerry to the new iPhone 4S. Let’s face it; I just learned how to tweet. Knowing I would be surrounded […]

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January 24th, 2012

The “Times Square Effect”

Today’s connected consumer suffers from what can only be termed the “Times Square Effect.” The other night, I walked out of a Broadway show and was immediately bombarded by the neon signs and noisy soundtracks of brands trying to attract consumers’ attention. I walked away not remembering a single message from any one specific brand. […]

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December 14th, 2011

2011 Holmes Agency Report Card

Hot off the press! Kaplow is pleased to share its listing in the 2011 Holmes Report “Agency Report Card.” Kaplow kick-started its 20th year in 2011 with exciting new business additions and a revamped senior management team, quickly overcoming any industry hurdles thrown our way due to the ever-changing economy. As noted in the article, […]

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May 31st, 2011

Case-Mate Names Kaplow as Public Relations AOR for U.S. and Canada

Kaplow announced the addition of Case-Mate® to its diverse portfolio of category-leading consumer lifestyle, fashion and beauty, technology, and retail brands. Case-Mate, known for its innovative accessories that protect, adorn and enhance mobile technology, has established itself as a leader in case protection by continually offering cases for newly released iPhones, iPads and other mobile […]

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May 12th, 2011

Kaplow Accepts Consumer Agency of the Year Award at SABRE Ceremony

Last night, Kaplow accepted its Consumer Agency of the Year Award at the annual SABRE dinner and awards ceremony hosted by The Holmes Report. We have seen tremendous change in our industry over the past 20 years. There are new tools and channels to reach the consumer every day, and there is more noise to […]

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