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Kaplow Blog

Giving Google+ a Chance

I admit I’m not sold on Google+. It’s selfish really – I don’t want another profile to update or network to build up. But, amidst reports that the social platform has surpassed 90 million users and will be rolling out its Search, plus Your World initiative, I felt I owed it a second glance. At […]

by Adrienne Klein

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3 Takeaways from Social Media Weekend

Whether you’re new to social media or a seasoned user, Sree Sreenivasan’s Social Media Weekend was meant to be a learning experience for everyone. The primary goal behind this event was to share best practices with journalists and media professionals when using social media, and stress the importance of connection. A common thread seen throughout […]

by Keren Garber

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CES: Product Marketing & Social Media Lessons Observed

My colleagues Dara Cothran [When What Happens in Vegas Goes Global] and Katie Cwayna [The Sexy Way] have each shared their personal observations from their first trips to the annual International Consumer Electronics Show in Las Vegas with Skype and Case-Mate respectively. As a veteran of many CES shows, I would like to share a […]

by Chaim Haas

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International CES: When What Happens in Vegas Goes Global!

The mere mention of Las Vegas evokes sensory overload, but when you add 153,000 tech enthusiasts and 3,100 exhibitors occupying nearly 1.9 million square feet of exhibit space for the 2012 International Consumer Electronics Show (January 10-13), it’s an explosion!. You’d better be on your best behavior as well, because with over 6,500 media in […]

by Dara Cothran

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The Sexy Way

As a fashionista living in Manhattan, the thought of going to the 2012 International Consumer Electronics Show in Las Vegas was quite intimidating. After all, I prefer a PC over a Mac and my old BlackBerry to the new iPhone 4S. Let’s face it; I just learned how to tweet. Knowing I would be surrounded […]

by Katie Cwayna

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The “Times Square Effect”

Today’s connected consumer suffers from what can only be termed the “Times Square Effect.” The other night, I walked out of a Broadway show and was immediately bombarded by the neon signs and noisy soundtracks of brands trying to attract consumers’ attention. I walked away not remembering a single message from any one specific brand. […]

by Liz Kaplow

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2011 Holmes Agency Report Card

Hot off the press! Kaplow is pleased to share its listing in the 2011 Holmes Report “Agency Report Card.” Kaplow kick-started its 20th year in 2011 with exciting new business additions and a revamped senior management team, quickly overcoming any industry hurdles thrown our way due to the ever-changing economy. As noted in the article, […]

by Brandy Bartels

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Media Relations Tips from the “Other Side”

Here at Kaplow, we have the benefit of being on both coasts at the same time – we have offices in NYC and San Francisco! Tammy Lam from our SF office was able to attend a recent PR panel for start-ups and small businesses. The tips she shared from one panelist, Eric Savitz, San Francisco […]

by Adrienne Klein

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