When Timex wanted to build out its fashion platform, Kaplow recognized the importance of aligning with a style authority to story-tell around the watch as a critical component of a total look.  Kaplow sourced Amy E. Goodman – a former fashion editor and writer – to fill the newly created role of Timex Fashion Trend Director.

A first for this iconic American watch brand, the Timex Fashion Trend Director will advise on top style and accessory trends. She will also play a pivotal role in the launch of TimexStyle.com, providing consumers with fashion trend news and style advice via seasonal fashion trend reports, trend tips, videos and a blog.