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Posts by Liz Kaplow

November 14, 2008

From Liz Kaplow’s Laptop

The power of our incoming talent pool.  They are plugged in, savvy and connected marketers. And they are often under 21.
On the hunt for PR innovators? At our agency, we’ve had great success finding a new crop of smart, creative marketers.
It may surprise you that these new stars are our recent band of interns.
When […]

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February 20, 2008

From Liz Kaplow’s Laptop: Journalists Value Spokespeople With Authenticity

Kaplow held our first Algonquin 3.0 Editorial Board meeting of 2008 on Monday, February 4th. Why Algonquin 3.0? It’s worth a minute on the story. I was an English major in college. One of my classes was The Short Story and one of the writers with whom […]

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January 31, 2008

Liz Kaplow Expertise Cited in WWD Article on Beauty Blogging

According to a recent Women’s Wear Daily article, beauty bloggers have become a true asset to the success of new products as beauty-nistas are turning to blogs for product reviews and honest opinions. Liz Kaplow was noted in the article for the agency’s foresight into the beauty blogging landscape – holding blogger press launches and […]

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January 23, 2008

From Liz Kaplow’s Laptop: Conversing with Millennials

I recently read a startling article by writer Caleb Crain in the New Yorker. Crain discussed the decline of reading in the United States – going as far to consider a world where reading is nonexistent.  “What will life be like if people stop reading?”  For media relations, at least, that world is already becoming […]

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December 18, 2007

From Liz Kaplow’s Laptop: Changing Conservations in Today’s Media Landscape

In PR, we are storytellers. Many think that this practice will be lost as technology changes the way we absorb and react to the media. But whether we’re speaking with a fashion blogger, an evening news producer or the person sitting next to us on a plane, it is the way […]

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