Today’s connected consumer suffers from what can only be termed the “Times Square Effect.” The other night, I walked out of a Broadway show and was immediately bombarded by the neon signs and noisy soundtracks of brands trying to attract consumers’ attention. I walked away not remembering a single message from any one specific brand. […]
Posts by Liz Kaplow
October 20, 2011
Avon Paints the Town Pink for Breast Cancer
I am so proud to be part of the annual Avon Walk for Breast Cancer, which held its ninth annual walk here in New York this past weekend. As a long-term partner of Avon’s, we are so honored to be able to raise awareness and funds for breast cancer through this amazing annual event. In addition to working on the series of walks throughout the year with Avon, Team Kaplow also strapped on our walking shoes and covered the 39.3 miles with thousands of other supporters and survivors.
June 24, 2011
Measurement is Goal-Setting
Did our PR program work? That’s the big question every communications professional asks at the completion of an initiative. The answer is simple. It did if it met our goals. And when those goals can be measured, we’ll know. The heart of the measurement conundrum for our profession always comes back to the discipline of […]
November 14, 2008
From Liz Kaplow’s Laptop
The power of our incoming talent pool. They are plugged in, savvy and connected marketers. And they are often under 21. On the hunt for PR innovators? At our agency, we’ve had great success finding a new crop of smart, creative marketers. It may surprise you that these new stars are our recent band of […]
February 20, 2008
From Liz Kaplow’s Laptop: Journalists Value Spokespeople With Authenticity
Kaplow held our first Algonquin 3.0 Editorial Board meeting of 2008 on Monday, February 4th. Why Algonquin 3.0? It’s worth a minute on the story. I was an English major in college. One of my classes was The Short Story and one of the writers with whom I was most dramatically taken with, was Dorothy […]
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