Kaplow

A recent event at the Target Studio in NYC for the launch of the MIO collection put sustainability in the spotlight. The press preview showcased eco-friendly products from MIO and beyond that demonstrated how a few small changes by consumers can make for a greener planet.

On center stage at the press event was MIO for Target, an innovative new collection of environmentally-responsible outdoor living products, now available for a limited time at Target Stores and on www.target.com. The collection includes products such as a watering can, composter and solar lights all made from recycled and renewable materials. MIO designers, Isaac and Jaime Salm, were on hand to personally walk media through the line and share their own success stories on how to live a “greener” life.

Over 80 editors attended the event and were thrilled to see the breadth of Target’s sustainable offerings—especially as more and more readers are greening their lives and purchasing eco-friendly product.

The watch industry’s largest event held annually in Switzerland each March, BaselWorld was the perfect platform to reinforce a leadership position for Timex Group in the timepiece and jewelry industry. With 12 watch brands across the luxury and mass sectors under the corporate umbrella, the Timex Group had a major presence at the event.  The forum allowed a strategic opportunity to connect Timex Group CEO, Hans-Kristian Hoejsgaard, with a global media audience across trade, business and lifestyle press to deliver a unique point of view of business trends, while also underscoring the company’s core commitment to CSR.

Kaplow secured and co-staffed more than 20 media meetings with press representing countries around the globe, including the US, Europe, China, India and South America.

Hans-Kristian Hoejsgaard, CEO of Timex Group with Michele Norsa, CEO of Salvatore Ferragamo

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Since teaming up with More in November 2008, Kaplow has raised the profile of the magazine and its editor in chief, Lesley Jane Seymour, through coverage in prominent media outlets.

In just a few short months, Seymour has become a regular style blogger for the Huffington Post – blending both her expertise of the 40+ female demographic and her passion for politics.  Her most recent entry about the style of Caroline Kennedy received prominent placement on the front Style page of the Huffington Post.

Kaplow has also helped to solidify More as the leading lifestyle publication for the 40+ woman through broadcast interviews on the TODAY Show, The Insider, Good Morning America NOW and print interviews for the Associated Press, New York Daily News and New York Post.

Kaplow and CVS/pharmacy partnered to launch Beauty 360 – CVS/pharmacy’s newest concept in prestige beauty.  To celebrate the November 3rd store opening in Washington, D.C., Kaplow developed a high-profile VIP event to showcase the beauty boutique to press, executives and brand partners.

Local D.C. press and long lead magazine editors from publications such as Elle, Glamour and Marie Claire, enjoyed a champagne toast, a tour of the store and experiential services including nail polish changes, hand massages and make-up application.   With the launch of Beauty 360, Kaplow and CVS/pharmacy inaugurated a prestige beauty model that offers unparalleled convenience and service along with an edited selection of coveted products in an environment that is completely interactive and luxurious.