Kaplow

A recent event at the Target Studio in NYC for the launch of the MIO collection put sustainability in the spotlight. The press preview showcased eco-friendly products from MIO and beyond that demonstrated how a few small changes by consumers can make for a greener planet.

On center stage at the press event was MIO for Target, an innovative new collection of environmentally-responsible outdoor living products, now available for a limited time at Target Stores and on www.target.com. The collection includes products such as a watering can, composter and solar lights all made from recycled and renewable materials. MIO designers, Isaac and Jaime Salm, were on hand to personally walk media through the line and share their own success stories on how to live a “greener” life.

Over 80 editors attended the event and were thrilled to see the breadth of Target’s sustainable offerings—especially as more and more readers are greening their lives and purchasing eco-friendly product.

NEW YORK – Kaplow announced the addition of Rowenta USA to its diverse portfolio of globally recognized brands. Rowenta USA is the leading manufacturer of high-performance irons and garment steamers in the world. Kaplow was awarded the business after a competitive pitch.

Rowenta, which celebrates its 100th anniversary this year, is a privately-held company known globally for best-in-class home appliances that deliver the highest performance and professional quality results. They are a subsidiary of Groupe SEB®, the parent company for top housewares brands including Krups®, All-Clad®, Emerilware®, T-fal®, Mirro® and others. The milestone anniversary offers Rowenta an opportunity to extend brand awareness as the most innovative leader in garment care among a broader group of consumers.

The 2009 campaign positions Rowenta as the global leader in high quality irons and steamers. In particular, Kaplow will be charged with raising awareness of the pressure iron and steamer, a growing category within the garment care industry. To reinforce its leadership in garment care, Kaplow will lead a number of tactics designed to educate consumer media about the100-year heritage of Rowenta and superior product design and technology.

“Kaplow presented a plan with smart, strategic and creative ideas that will allow us to open a dialogue with new audiences,” said Michele Lupton, director of marketing communications for Groupe SEB USA. “We were impressed with Kaplow’s brand building experience and track record of delivering solid, meaningful results.”

“With the beautifully designed, top quality products of Rowenta, this story will be a pleasure to tell,” said Liz Kaplow, president and CEO of Kaplow. “We are excited to help this world-class company increase their visibility and grow their business.”

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Sweet, neat and always unique. The Kaplow team recently spearheaded the launch of Orla Kiely for Target, an exclusive home décor collection available for a limited time only.  The program kicked off with media getting face time in NYC with Orla Kiely. Kiely, known for her bold colors and graphic patterns, introduced charming new designs including houseware items, affordable home décor and stylish tabletop items.

The launch event featured a stunning kitchen vignette that immersed media in Orla’s world – colorfully cheeky and down-to-earth practical designs that always deliver a happy and timeless punch.

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Respected industry trade publication, PR Week, announced award finalists for the annual PR Week Awards program.  Kaplow and Target were honored as an award finalist for the Target Bullseye Bodega program in the Event of the Year category. This program redefined the NYC corner bodega as a mecca for value-priced designer goods, as Target saturated Manhattan with four designer pop-up emporiums. Each Bodega featured must-have product from a record-breaking 22 designer partners across multiple categories – fashion, home, accessories and beauty – all at an uber-affordable price point.

Winners will be announced in March 2009.