September 2nd, 2008, 6:07 pm
With the goal of keeping New York-based media acquainted with SuperTarget’s Archer Farms collection in a creative and interactive way, Kaplow and SuperTarget hosted a press luncheon celebrating the versatility of Archer Farms and highlighting its endless entertaining possibilities.
Top consumer media sampled Archer Farms, Choxie and Wine Cube products while dining at the buffet-style luncheon, which featured themed food stations representing different entertaining occasions – brunch, cocktail party, tasting party, holiday buffet and dessert party.
The 40 top-tier editors, from outlets such as Food & Wine, Real Simple, Every Day with Rachael Ray and Good Housekeeping, enjoyed taste-testing and speaking with Dr. Susan Mitchell about SuperTarget’s healthy and better-for-you Archer Farms offerings. The event was successful in building awareness and excitement for the Archer Farms brand among key media.
May 27th, 2008, 5:02 pm
Robert Mondavi Private Selection challenged Kaplow to demystify wine for Americans. Kaplow instantly recognized the importance of taking on the “intimidation factor” and making wine relatable to everyday dining.
Thus the Crush in the City program was conceived as a nationwide, eight-city tour designed to demystify wine through sampling and education. The effort brought the excitement of wine harvest to geographies outside of traditional wine-producing regions. Kaplow conceived this interactive, multi-media tour hosted by ube
r-approachable TV personality and food author Ted Allen who led food and wine pairings workshops.
The result: widespread consumer coverage for Robert Mondavi Private Selection across regional media outlets - a huge milestone given that wine is seldom covered outside of traditional food, wine, and trade publications.
August 1st, 2007, 3:04 pm
The Super Target team hosted intimate half hour long conferences with nine editors at eight publications based in New York. Dr. Susan Mitchell, Target’s health and nutrition expert, met with editors to discuss nutritional needs and introduce new Archer Farms products available at Super Target. The aim was to include these products in upcoming nutrition stories for future issues.
Editors left with a new sustainable shopping bag filled with Archer Farms food goods and Dr. Mitchell’s book. The event was covered that same day on the iVillage “From ‘I Will’ to ‘I Do’” blog and further long lead coverage is expected.
