April 7th, 2009, 3:07 pm
The watch industry’s largest event held annually in Switzerland each March, BaselWorld was the perfect platform to reinforce a leadership position for Timex Group in the timepiece and jewelry industry. With 12 watch brands across the luxury and mass sectors under the corporate umbrella, the Timex Group had a major presence at the event. The forum allowed a strategic opportunity to connect Timex Group CEO, Hans-Kristian Hoejsgaard, with a global media audience across trade, business and lifestyle press to deliver a unique point of view of business trends, while also underscoring the company’s core commitment to CSR.
Kaplow secured and co-staffed more than 20 media meetings with press representing countries around the globe, including the US, Europe, China, India and South America.
Hans-Kristian Hoejsgaard, CEO of Timex Group with Michele Norsa, CEO of Salvatore Ferragamo
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March 10th, 2009, 2:13 pm
Did you know that 80% of women are wearing the wrong bra size? Kaplow teamed up with REDBOOK magazine for a campaign aiming to educate women on how to get the right fit. Kaplow hand-selected a group of media to attend a NYC bra-fitting party hosted by Stacy Morrison, Editor-In-Chief, REDBOOK magazine. Media attendees included New York Daily News, SheKnows, SheFinds, NewYorkMag.com and fashion expert Jenn Falik. Attendees learned how to properly fit themselves with the guidance of Morrison and Warner’s own Nancy Lesser Bellini and Ramona Dunlap. To round out the campaign, Morrison filmed an instructional bra-fitting video, which played throughout the party, and now lives on Warners.com and Redbookmag.com—teaching women all over the world to find their right fit.
February 27th, 2009, 12:18 pm
As a way to demonstrate eBay’s vanguard position in the fashion industry, Kaplow and eBay partnered with young, up-and-coming fashion designer Yigal Azrouël for his Fall Fashion Week runway presentations. Fashion insiders received a custom-designed, eco-friendly T-shirt designed by Yigal for eBay. To celebrate this new partnership, eBay will host an exclusive charity sale featuring 50 items from the designer’s Spring/Sumer collection starting June 4, 2009. The partnership has already drummed up buzz with mentions in USA Today, Women’s Wear Daily, The New York Post and Los Angeles Times.
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February 25th, 2009, 9:57 am
March is turning out to be an unprecedented month of fashion coverage for watch accessories brand Timex. Through Kaplow’s efforts, Timex has been featured in spreads in Vogue, Glamour, In Style, Lucky, Marie Claire and Cosmopolitan this month. For spring, Glamour says sport stainless steel and gold watches that scream “promote me” while Marie Claire encourages showing your “private parts” with skeleton watches.
To see Timex fashion coverage click here.
