Kaplow

Kaplow recently organized a corporate social responsibility event at Timex Group’s headquarters in Middlebury, CT, to celebrate the completion of the state’s largest, ground-mounted solar electric installation. This installation – one of the largest in the entire northeastern United States – represents the global company’s commitment to corporate responsibility. Timex Group President & Chief Executive Officer Hans-Kristian Hoejsgaard was joined by federal, state and local politicians including State Senators Joan Hartley and Robert J. Kane, among many other officials. This installation of 800 solar panels will enable the company headquarters to avoid over 6.6 million pounds of carbon dioxide, 28,000 pounds of sulfur dioxide and 11,000 pounds of nitrogen oxide over the 25-year life of the system.

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Kaplow conceives program that puts CafePress at the epicenter of history, news and political pop culture – the Presidential Inauguration of Barack Obama. Thanks to Kaplow’s strategic thinking and guerilla tactics (along with a vibrant community of six million users), CaféPress has become the election and inaugural merchandise destination.

To this goal, CaféPress partnered with Rolling Stone and Rock The Vote to create the Official Inauguration T-shirt, which was distributed at Rock The Vote Inauguration events such as the V.I.P. Gibson Guitar Showroom event and a concert with the Beastie Boys and Sheryl Crow at the 9:30 Club in Washington, D.C.

In an effort to reach consumers, Kaplow hit the streets of D.C. on Inauguration Day, Jan. 20, with guerilla street teams who blanketed the city distributing more than 10,000 custom inauguration buttons and coasters – all for free!

The inaugural program for CaféPress was an impressive success, garnering coverage on The Today Show and ABC News Network, but more importantly, touching consumers directly to create buzz about CaféPress.

For the election season, Kaplow was tasked with inserting eBay into the political news cycle in an way that would highlight eBay’s relevance and political product offerings. To do so, Kaplow spearheaded an eBay charity auction with four one-of-a-kind Cabbage Patch Kids in the likenesses of the Presidential and Vice Presidential candidates.

With the objective of generating national and high-profile media coverage to fuel regional and online interest in the auction, Kaplow secured media exclusives with the AP and TODAY show to announce the Presidential Cabbage Patch Kids auction.  Media coverage also ran in top outlets such as USA Today, TIME, CNN, Reuters and Fox News.

The Presidential Cabbage Patch Kids were a hit with consumers as well, with the Sarah Palin look-a-like doll selling for $19,000.  As a result of the widespread media coverage and nationwide buzz, the auction raised over $36,000, with 100 percent of the proceeds going to Toys for Tots.

When eBay wanted to launch WorldofGood.com by eBay, a values-based shopping experience with people positive and eco-friendly products, they looked to Kaplow’s expertise for the marketplace launch to media.  With the goal of introducing product information and showcasing WorldofGood.com by eBay, Kaplow orchestrated an intimate and organic launch event at The Penthouse of the Hudson Hotel in NYC.

Editors were impressed by eBay’s commitment to social and environmental responsibility, “It’s great to see such a large, influential company extend themselves in this direction,” said Holly Becker from Décor 8.  The 45 top-tier media who attended were amazed by the array of handcrafted products created by artisans around the world in developing countries.  With coverage appearing on CBS News, The Associated Press and The Huffington Post, WorldofGood.com by eBay has made a positive impact in the media, and on people and the planet.