May 27th, 2009, 2:35 pm
Jillian Wright is getting the Star treatment these days. The new St. Ives consulting aesthetician and owner of NYC’s Glow Skin Spa was recently honored as “Hottest Facialist of the Year” by Star magazine.
With the unique ability to connect brands with credible spokespersons, Kaplow identified Jillian as the perfect fit for the brand’s consulting aesthetician role, with the goal of increasing St. Ives’ awareness among celebrities and influencers.
Her professional advice and tips have appeared in leading media outlets, including In Style, Marie Claire, Glamour, Teen People, Redbook, New York’s Daily News and Post. She has an exceptional roster of clients that trust her with their skin, including Alicia Silverstone, Ivana Trump, Tea Leone, Gabriel Byrne and Kristen Wiig.
Jillian’s mantra reflects the St. Ives philosophy of revealing your naturally beautiful skin: “Exfoliate, hydrate and protect.” Look no further than the gorgeous skin of her Hollywood clientele – and in the pages of Star – for proof that this philosophy is a winner!
May 19th, 2009, 6:13 pm
Every year, the Cosmetic Executive Women Beauty Awards draws an impressive list of high-level media attendees to the annual insider event. For 2009, Kaplow aimed to reach the online consumer through a targeted viral outreach program.
To kick off the viral program, Kaplow secured online give-a-ways with top beauty blogs BellaSugar, AOL Stylelist, MyBeautyberry, SheKnows and TotalBeauty, which increased awareness of the Beauty Awards and resulted in a strong click-through to buy through the retail partners on CEW.org.
The announcement of the Award winners, held on May 1st in New York City, sparked viral buzz like never before—reaching top influential beauty bloggers who Twittered and live blogged about the winner’s in real-time. Bloggers from BeautyNewsNYC, SheFinds.com and Sephora.com instantly spread the news to their readers, touching consumers online where they shop and buy beauty products.
March 6th, 2009, 5:33 pm
Aiming to position Lumene as an authority in the beauty field and to expand the brand’s following on the Web, Kaplow recently launched the “LumeneGal” Twitter campaign. LumeneGal ‘tweets’ to create conversations with beauty influencers about Lumene technology, product news, discounts but also fun, relevant content about beauty trends. As Twitter is all about the interaction on the Web, LumeneGal also searches the Twitter-space for beauty-related questions and encourages readers to follow the Twitter feed.
February 26th, 2009, 2:13 pm
Artistic Director of Shiseido The Makeup, Dick Page was the creative force behind the beauty looks seen on the runways of Michael Kors, Marc by Marc Jacobs, Narciso Rodriguez, Alexander Wang, Band of Outsiders, United Bamboo and Zero + Maria Cornejo at NYC Fall 2009 Fashion Week. Kaplow hosted myriad of beauty media backstage for one-on-one interviews with Page. It was an opportunity for editors to get an early preview the Fall 2009 Shiseido The Makeup collection. Beauty bloggers and online media have already showered the looks Dick created with praise including Allure.com, Glam.com and Stylelist.com.
