Kaplow

by Mandy Hjellming

Every other Thursday night, a group of enthusiastic Kaplow employees gathers after work for conversation and knitting.

The Kaplow Knitting Club was founded by two veteran knitters, Senior Vice Presidents Stephanie Schwab and Danielle Arceneaux, who wanted to share their knowledge with excited, ready-to-learn beginners. The group enjoys teaching, learning, and challenging themselves with new projects.

Stephanie simultaneously juggles a variety of projects including slippers, an e-reader cover, and a sweater. Danielle is making way on fingerless gloves, while Senior Vice President Joanne Amorese, Strategies Coordinator Mandy Hjellming, and Jill Golden focus on winter essentials: hats and scarves.

We can’t wait to see what they make next!

By Juliana Jacobs

This past Wednesday, Kaplow had the pleasure of hosting Steve Garfield, one of the first video bloggers and a leading figure in the social media video space. Steve is the author of Get Seen: Online Video Secrets to Building Your Business and has worked with top companies including AT&T, Nokia and Kodak. Steve has also worked with media outlets such as CBS, NBC and PBS.

Steve led a company-wide discussion on the endless possibilities of video and illustrated the medium’s ability to positively supplement brand messaging. He showed the Kaplow team how to use video to increase consumer awareness and drive sales, confirming Kaplow’s belief that video is crucial for our clients in 2010.

Steve also gave Kaplow employees a more in-depth and interactive understanding of video use during three workshops. In these seminars, Steve demonstrated how to shoot casual videos using a handheld camera and clarified the process of uploading them to the web. Kaplow hopes to invite Steve back and to host additional influential speakers in the future!

To find out more about Steve Garfield, browse his website: Stevegarfield.com

by Mandy Hjellming

At Kaplow, we strive to help our clients directly reach their consumers and change their brand’s conversation. Thus, we expanded our services to include video production and multi-media development.

Leading this new division is Dana Glaser, Vice President of Media Strategies at Kaplow. Glaser is an Emmy Award-winning former TODAY show producer.

Our services include concepting, storyboarding, research, script development and writing, videography/photography, graphic design, editing and cross platform distribution. Each video is customized with the intention of repurposing it for established media, social media and internal client corporate use.

We can produce:

- How-to videos
- Unscripted vlogs or casual videos
- Multi-media news releases
- Trade show videos
- Highlights or sizzle reels
- B-roll packages

Interested in learning more about our video production services? Contact Dana Glaser at 212.221.1713.

By Juliana Jacobs

“I continue to be proud of the Kaplow employees because of their concern about issues around the world and their willingness to take action to make a difference.” Evan Jacobs, CFO

In wake of the devastating earthquake in Haiti, Kaplow will be making a generous donation to the Save the Children Foundation to assist in their humanitarian relief. Kaplow will also match each employee’s donation dollar for dollar.

Save the Children strives to provide aid to impoverished children, many of which do not even have access to clean drinking water. Through its steadfast dedication, this organization has reached over 50 countries and given more than 10 million children the chance for an education.

Save the Children has been working in Haiti since the mid ‘80s and is committed to helping the victims of this week’s horrific earthquake.

Kaplow employees are rallying together to lend support and will continue to give back to those affected by the Haiti disaster.

“Our mission is to create lasting, positive change in the lives of children in need. With your support, Save the Children will ensure that children in need grow up safe, educated and healthy, and better able to attain their rights.”