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Taking PR beyond the edges of traditional media. Changing conversations since 1991.

Kaplow’s Social Media Approach

Kaplow listens to what consumers are saying about your brand and competitors. We then develop a strategy that meets your business objectives using social media tools with measurable ROI.

Social Media Strategy

Digital planning done hand-in-hand with PR and communications planning, using best practices actionable on your business objectives.

An example of Kaplow’s work on Facebook
Kaplow Kdrive strategy
  • Listen

    Develop the baseline for what your consumers are saying about your brand and competitors.

  • Plan

    Develop strategy and complementary tactics that meet your business objectives.

  • Engage

    Use social media tools and communications strategies tailored to your communications objectives.

Kdrive Digital areas of service

Social Media Monitoring & Measurement

Consumers are talking about your brand—do you know what they’re saying? Kaplow’s social monitoring and analysis brings you deep, actionable results from the unfiltered consumer conversation.

Social Media Policy & Training

Your team may need guidance on how to become an authentic voice in social media. Kaplow can customize a training program for your team and help craft social media policies for your staff and partners.

Social Media Community Development

From Facebook to Twitter to YouTube, Kaplow builds brand properties and engagement strategies for direct connections with people who are eager to connect with your brand.

Digital Consumer Content

At Kaplow, our production and multimedia development team helps our clients directly reach the consumers that matter most to them and change their brand’s conversation.

Corporate & Brand Blog Service

Corporate blogs are platforms for ongoing engagement and feedback. Kaplow builds blogs, helps to identify and train bloggers, and provides ongoing strategy and guidance to keep blogs running.

Video Content Distribution

Kaplow will work with you to determine your distribution goals utilizing both established and new media. Our team will aide in identifying the correct target outlets for your videos from a roster of influential bloggers, video sites and communities.