Skype Everywhere - Launching the world's hottest iPhone app
Our relationship with Skype began with an award-winning out-of-the-gates launch heralding the software's arrival in North America. A few years later, Kaplow keeps the momentum going.
Challenge:
Utilize the launch of a new Skype for iPhone application to show consumers and the technology industry that Skype is everywhere.
Insight:
Kaplow leveraged the media focus on the CTIA conference and provided major media with in-depth “curtain raiser” interviews in order to tell Skype’s mobile strategy.
Results:
Secured 800 placements in North American media in a ten day period. Including feature stories in the Wall Street Journal, USA Today and on CNBC.
Drove more than 1 million downloads of the Skype for iPhone application within 36 hours of availability – the fastest growth of any iPhone app.
Reopened dialogue related to carriers and wireless openness through a feature article in USA TODAY.
Clearly demonstrated that Skype has been untethered from the PC.
