Liz Kaplow

CEO & President

Liz Kaplow founded Kaplow Communications in 1991 after an extensive career in beauty, fashion, consumer health and lifestyle public relations. With her trademark approach to the client-agency relationship and her hands-on involvement in every campaign, Liz has built Kaplow into one of the top mid-size PR agencies in the country.

Under Liz’s leadership, Kaplow has developed a national reputation for implementing original strategies that go beyond traditional public relations for category-leading clients including Avon mark, Alberto Culver, eBay, LeapFrog, Shiseido, Target, and Timex. Beyond exceptional client service, Liz has created an empowering work environment where team building and employee growth are paramount.

Liz partners with clients to shepherd PR campaigns that meet and exceed client objectives while capturing the attention of the media and consumers. Liz’s outstanding rapport with top journalists and producers has helped the firm earn unprecedented national coverage for its clients.

The agency has received many awards and honors, including “Small Agency of the Year” by the Holmes Report, which noted the agency’s specialty as “building brands and driving sales, not just publicity.” Target Stores named Kaplow “Vendor of the Year” three consecutive years for their work with Target’s home categories and design partners and Alberto-Culver awarded the agency best “Public Relations Strategy” in 2005.

An honors graduate of Vassar College, Liz received a graduate degree from the Fashion Institute of Technology. She currently serves on the Board of Directors of Cosmetic Executive Women (CEW).